GenesisPlayer is a video player used by blockchain projects, that rewards viewers for their attention with tokens directly through the player. The tool, which can be easily embedded across the web is very successful at reaching a crypto enthusiast community, building brand awareness and capturing user data. With close to 100k existing user accounts, crypto enthusiasts and investors can learn about new projects by watching promotional videos. Users can earn between $3 and $5 each view, from an airdrop completed directly through the player. These videos are syndicated across the web and available on CryptoNow.tv. There is a total of $400k worth of tokens available in total from over 10 promising projects.